From Podcast to Platform: A New Chapter Built for You
CARLSBAD, Calif. [February 27, 2026] – If you’ve been with us for a while, you know this already — everything we do is with intention.
We don’t do hype for hype’s sake. We don’t chase noise. We build things that last. And that’s exactly why we’re so excited to finally share what’s coming next: The Brian Buffini Show.
This isn’t a departure from what you’ve supported for years. It’s a deeper expression of it. You’ve trusted Brian Buffini for guidance in business, you’ve leaned in for perspective on leadership, money, and family and you’ve shown up to grow, not just professionally, but personally too.
In March, the 10-year anniversary of the podcast, It’s a Good Life turns the page on a new chapter. We’re expanding into an umbrella network, and at the same time, returning to our roots with The Brian Buffini Show. You’ll still find the podcast in all the familiar places you’ve always listened. But now, we’re building it with watching in mind too – filmed as a web show and distributed on YouTube, so you can not only hear the conversation, you can step into the room with us.
This show was built for you. Think of it as pulling a chair up closer to the conversation. Every episode is designed the way Brian has always coached – honest, direct, practical, and just irreverent enough to keep it human. The new format has four distinct segments:
Give Me a Minute is exactly what it sounds like. Sixty seconds that cut through the chaos. A quick reset. A perspective shift. The kind of truth that hits you in the chest and makes you say, “Yep… I needed that.” Sometimes all it takes is one clear thought to change the direction of your whole day.
Brian’s Blueprint goes deeper. This is where the experience shows up. The hard-won lessons. The fundamentals that actually build wealth, strengthen families, and create real impact. No theory, but rather a roadmap — what works, why it works, and how you can apply it immediately.
Then there’s Ask Mr. B, and this one feels personal. Anna Buffini sits down with her dad and brings the questions we all carry but don’t always say out loud. The doubts. The second-guessing. The “Am I handling this right?” moments. It’s warm. It’s honest. It’s a window into conversations that feel like they’re happening at your own kitchen table.
For Coach ‘Em Up you’ll get to watch Brian do what he does best: listen deeply, see the whole field, and call the next play with clarity and conviction. This is real-time, live coaching, giving you the opportunity to engage. No scripts, no polish – just honest conversations and in-the-moment breakthroughs. Because sometimes the most powerful growth doesn’t just come from being coached, it comes from watching coaching happen. From seeing the standard rise. From hearing the question you didn’t even know you needed to ask.
The heart of The Brian Buffini Show isn’t about expanding a platform. It’s about expanding impact. You’ve been building businesses, families, legacies and you’ve chosen growth over comfort. You’ve stayed committed when it wasn’t easy and this show is here to serve that commitment.
We’re not starting something new. We’re going further together. And truly… we can’t wait for you to experience what’s coming next.
Be sure to follow, subscribe and stay connected across socials and YouTube: https://linktr.ee/thebrianbuffinishow.
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About Buffini & Company
Buffini & Company is the largest coaching and training company in North America. Founded by real estate legend and master motivator Brian Buffini, the company provides a unique and highly effective lead generation system. Buffini & Company’s comprehensive business coaching, training programs and cutting-edge content have helped more than 4 million professionals in 47 countries improve their business, increase net profit and enhance their quality of life. To learn more about Buffini & Company, visit buffini.com.
Media Contact:
Kelli Richardson
Buffini & Company
(760) 827-2102
kellir@buffini.com