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Unveiling the State of Real Estate: Brian Buffini’s 2023 Mid-Year Market Outlook Gives Real Estate Agents Strategies to Finish Year Ahead

Buffini & Company founder and chairman shares practical, data-based insights on the real state of the real estate market in “Bold Predictions” broadcast.

CARLSBAD, Calif. (July 25, 2023) — Brian Buffini, the iconic founder and chairman of Buffini & Company, predicts that the combination of declining mortgage rates and a “pent-up demand” of eager buyers, will result in a very active spring 2024 real estate market.

Buffini shared these projections and more in an online broadcast, Brian Buffini’s Bold Predictions 2023: Mid-Year Update,” on July 10.

Lower Rates will Lead to ‘Pent-Up Demand’

In the broadcast, Buffini predicts rates may drop in 2023, eventually settling into the mid-4% range by early next year, which will bring many eager buyers back to the market. 

These would-be buyers include the nearly 3 million high-end households (those who make at least $150,000 a year) as well as current homeowners who are looking to downsize or move to a bigger home.

Millennials will become the biggest generation of potential homebuyers, according to Buffini. David Stevens, the former president and CEO of the Mortgage Bankers Association, joined Buffini on the broadcast. “There is one core reality,” said Stevens, who currently serves as CEO of Mountain Lake Consulting, Inc., a financial services consulting firm focused on real estate finance.

“Rates are coming down again. By the end of the year, they will drop and drop more next year,” Stevens predicted during the broadcast.

Stevens also said that he believes although the banking industry “is not yet out of the woods,” after two major banks failed earlier this year, the average consumer need not worry about the safety of their own funds.

“They should keep their accounts under the [respective financial institutions] limits and make sure their bank is FDIC-insured,” he added.    

Strategic Advice for Agents Now

Buffini shared practical, strategic advice for agents designed to help them feel calm, confident and ready to finish the year strong and prepare for a busy 2024.   

“When the market becomes hot again, if you don’t want to be a ‘chaos agent’ and burn out, then you need to be a listing agent,” Buffini stressed.

Working with an experienced Buffini & Company coach will help agents develop a well-crafted business plan and action items that will help them finish the year strong and be ready for 2024, he noted. Those interested may sign up for a free Business Consultation to learn more. 

View the replay of the online broadcast at


About Buffini & Company

Buffini & Company is the largest coaching and training company in North America. Founded by real estate legend and master motivator Brian Buffini, the company provides a unique and highly effective lead generation system. Buffini & Company’s comprehensive business coaching, training programs and cutting-edge content have helped more than 3 million professionals in 45 countries improve their business, increase net profit and enhance their quality of life. To learn more about Buffini & Company, visit

About Brian Buffini Brian Buffini, chairman and founder for Buffini & Company, was born and raised in Dublin, Ireland, emigrated to San Diego, California in 1986, where he became the classic American rags-to-riches story. Discovering real estate, Brian quickly became one of the nation’s top real estate agents working a non-traditional methodology based on building long-term relationships with clients. Today, he travels the world sharing a message of encouragement about how to live your best life. His wit, wisdom and motivational style make him a dynamic speaker and host of “It’s a Good Life” podcast where he delivers simple tips, tools and training for a good life. He is a New York Times, Amazon and Wall Street Journal bestseller with his latest book, “The Emigrant Edge.” Learn more at

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