Buffini & Company Announces Two New Offerings Designed for Real Estate Professionals to Dominate Market
The Blitz Lead Generation System and Referral Maker® CORE Membership will support agents with updated assets and videos
CARLSBAD, Calif. [January 15, 2026] – Buffini & Company has announced the launch of The Blitz lead generation system, and the all-new Referral Maker ® CORE membership level — created to help real estate agents fill their pipeline with qualified leads, increase their sales and earn more income in 2026.
For nearly 30 years, Buffini & Company has helped thousands of real estate agents create thriving businesses built on the core tenets of the Work by Referral™ system. These two new programs will expand on those principles, according to Brian Buffini, the company’s founder and CEO.
“We know it’s still a challenging time for agents,” he said. “But we really believe that these two distinct offerings will help agents turn things around and help them have their best year yet.”
The Blitz
The Blitz, one of Buffini’s most popular system pre-2020, is now back and re-engineered for 2026, with all new content. This system is designed to help agents fill their pipeline with three powerful lead-generation sprints over the course of the year and generate 85% leads in just 180 days.
Additionally, past participants who committed to The Blitz closed an extra transaction each month and on average, earned an extra $128,000 or more a year.
“Each Blitz surge lines up perfectly with the natural selling seasons – helping you generate leads, keep your momentum strong, and even build in time for rest and reset between sprints,” Buffini said. “We give you everything you need to start filling your pipeline, sharpen your skills and get you firing on all cylinders right out of the gate.”
Participants will get access to roleplay and training videos, dialogues, and updated resources including digital tracking on the Referral Maker® CRM.
The Blitz is free for all Buffini Members.
Referral Maker® CORE
This new monthly Membership level introduces real estate professionals to the working by referral philosophy; a relational approach to business that results in a stream of high-quality, referred leads, no matter what the market is doing.
Referral Maker® CORE includes training videos with Brian Buffini; done-for-you monthly marketing assets; access to the Referral Management System through Referral Maker® CRM; a Resource Library packed with expert tools to help you grow your business; and The Blitz training program.
Referral Maker® CORE is only $99 per month.
“This membership is for the agent who’s just launching their business, rebuilding or wanting to strengthen their foundational skills,” Buffini said.” It’s the easiest way to start your referral-based business and designed to help you see progress fast as you take your first step into Buffini Membership.”
Learn More
To learn more about either offering and/or other coaching and training programs visit buffini.com or contact us for a free Business Consultation. In this 30-minute call, we’ll help you: Get clear on your vision, uncover what’s holding you back, see what’s working for others just like you and discover your next step.
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About Buffini & Company
Buffini & Company is the largest coaching and training company in North America. Founded by real estate legend and master motivator Brian Buffini, the company provides a unique and highly effective lead generation system. Buffini & Company’s comprehensive business coaching, training programs and cutting-edge content have helped more than 4 million professionals in 47 countries improve their business, increase net profit and enhance their quality of life. To learn more about Buffini & Company, visit buffini.com.
Media Contact:
Jeanette Perez
Buffini & Company
(760) 827-1385
jeanettep@buffini.com